SOCIAL MEDIA
A 360° Presence Strategy for Restaurants & Local Businesses in New Mexico
At Make It Real – Media, we don't manage socials — we design presence. We build brands that feel real, intentional and unforgettable across every touchpoint: online, in-store, on maps, on menus and in the hearts of the community.
We serve restaurants, food trucks, venues, hotels and local businesses across Santa Fe, Albuquerque, Taos, Española, Pojoaque, Los Alamos and surrounding areas. And we do it knowing one truth: social media alone is not enough.
Not when you're competing with stronger branding, cleaner profiles, clearer menus, updated websites and better visibility on Google. That's why we believe in a 360° strategy — a complete approach where every service supports the next. Because your business isn't just an Instagram feed; it's a full customer experience. And every part of that experience deserves to be designed with intention.
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Why a 360° Strategy Matters
Local restaurant owners often come to us feeling the same pain. These familiar struggles echo across New Mexico's food scene, from small family-owned taquerias to thriving farm-to-table concepts:
  • "I post but nothing happens."
  • "People can't find us on Google."
  • "My menu looks outdated."
  • "The competition looks more professional."
  • "My website isn't helping."
  • "Reviews are hurting us."
These are not problems social media can solve alone.
Presence is built through identity, credibility, visibility and experience. So we design solutions that elevate the entire ecosystem of your brand — digital, physical and emotional.
Strategic Website
Your digital foundation working 24/7
Optimized Google Business
Local visibility that drives foot traffic
Branded Menu Design
Sales tool aligned with your identity
Clean Delivery Platforms
Consistent quality across channels
When your website is strategic… When your Google Business is optimized… When your menu is aligned with your branding… When your delivery platforms are clean and consistent… When your merch turns customers into ambassadors… When your seasonal campaigns are intentional…
Your social media finally stops working alone — and starts working with the rest of your brand.
This is where your business starts to grow consistently. Not through random posts and crossed fingers, but through an intentional system where every element amplifies the others. Your customers experience coherence, professionalism and authenticity at every touchpoint — and that's what transforms first-time visitors into loyal regulars who tell their friends.
Our Full 360° Service Suite
Every service we offer was created to solve real business challenges and strengthen your presence from every angle.
We've spent years listening to New Mexico restaurant owners, observing what works in local markets, and refining our approach to deliver measurable results. Our services don't exist in isolation — they're designed to work together as an integrated system that elevates your entire brand ecosystem.
Website Design
Your digital home base
Google & Yelp
Local visibility
Local SEO
Map dominance
Menu Design
Strategic sales tool
Platform Optimization
Consistent ordering
Merchandise
Brand ambassadors
Whether you need one service or the complete package, we'll create a custom strategy that matches your goals, budget and timeline. Let's explore each service in detail.
Website Design & Development for Restaurants and Local Brands
Your website is the digital home of your business — the place where curiosity becomes commitment. We design websites that are fast, modern and built for local SEO, turning online visitors into real customers who walk through your door or place orders with confidence.
Our websites include:
  • Mobile-first design that looks stunning on every device
  • Integrated menus with appetizing photography and clear organization
  • Reservation or ordering links that convert browsers into customers
  • High-impact visuals & brand storytelling that capture your unique identity
  • SEO structure optimized for "near me" searches and local discovery
A MIR website doesn't just look good — it builds trust and drives revenue.
73%
Mobile Traffic
of restaurant searches happen on mobile devices
3sec
Decision Time
visitors judge your credibility instantly
88%
Trust Factor
are less likely to return to a poorly designed site
In today's competitive landscape, your website isn't optional — it's essential. We build sites that work as hard as you do, combining beautiful design with strategic functionality that supports your business goals. From showcasing your signature dishes to making reservations effortless, every element is crafted to convert visitors into customers and customers into regulars.
Google Business & Yelp Optimization & Management
This is your first impression on the internet. Before customers visit your website, before they check your Instagram, they find you on Google Maps and Yelp. We clean, optimize and manage your profiles to increase visibility, credibility and foot traffic.
01
Profile Cleanup & Optimization
We eliminate duplicate listings, correct outdated information, and ensure accuracy across every platform so customers always find the right information.
02
Strategic Category & Keywords
Proper categorization and keyword optimization dramatically improve your ranking in local searches, putting you in front of hungry customers.
03
Regular Posts & Updates
Fresh content signals active business operation to Google's algorithm, keeping your listing competitive and engaging for potential customers.
04
Professional Review Management
We respond to reviews with a human, professional tone that builds trust, addresses concerns, and shows you care about customer experience.
05
Monthly Analytics & Monitoring
Track performance metrics, search queries, and customer actions to continuously refine your strategy and maximize visibility.

The Reality of Local Search
When someone searches "restaurants near me" or "best tacos in Santa Fe," your Google Business profile determines whether they find you or your competitor. It's that simple.
This strengthens your ranking on maps and improves how customers find you. It's the difference between being invisible and being the obvious choice. We make sure your business shows up when it matters most — when customers are ready to eat.
Local SEO & Map Ranking
Your customers are already searching for food near them — we make sure you show up.
Local SEO is the science and art of making your business visible in the moments that matter most. When someone in Santa Fe searches "best breakfast near me" or "authentic New Mexican food," you need to be in the top three results. That's where decisions happen. That's where revenue lives.
What Local SEO Includes
Technical SEO Structure
Clean code, fast loading speeds, mobile optimization and proper site architecture that search engines love and customers appreciate.
Local Keyword Strategy
Targeting the exact phrases your customers use when searching for restaurants like yours in your specific service areas across New Mexico.
Restaurant Schema Markup
Structured data that tells search engines exactly what you offer — your menu, hours, location, cuisine type and more.
Directory Citations
Consistent presence across TripAdvisor, Apple Maps, Bing Places, and dozens of other platforms that influence your search visibility.
NAP Consistency
Your Name, Address and Phone number must be identical across every platform — inconsistencies confuse search engines and hurt rankings.
Essential for reservations, walk-ins and visibility. Local SEO isn't a luxury — it's the foundation of sustainable growth in today's digital-first restaurant landscape.
We don't just optimize your website and call it done. We build a comprehensive local presence that dominates map results, drives qualified traffic, and turns searches into seated customers. This is how modern restaurants win in competitive markets.
Digital & Printed Menu Design
Menus are powerful sales tools. They're not just lists of dishes — they're strategic documents that guide customers, showcase your brand personality, and increase average ticket sales through psychology, design and clarity.
We design clear, strategic and visually aligned menus that elevate your brand and make ordering a pleasure. Every section, every description, every visual element is crafted to enhance the customer experience and drive profitable choices.
Our Menu Design Deliverables
  • Digital menus optimized for QR codes, websites and tablets
  • Printed menu layouts ready for professional production
  • Strategic category organization that guides customer decisions
  • Appetizing descriptions that sell without being cheesy
  • Photography guidelines for consistent visual branding
Visual Hierarchy
We use size, placement and design to subtly guide customers toward high-margin items and signature dishes.
Brand Consistency
Your menu should look like it belongs to your restaurant — fonts, colors and style all aligned with your identity.
Readable & Scannable
Clear organization and typography make it easy for customers to find what they want quickly and confidently.
Your menu should look as good as your food tastes.
A well-designed menu increases order values, reduces decision fatigue, and reinforces your brand with every glance. It's one of the most underutilized marketing tools in the restaurant industry — and we make sure yours works as hard as your kitchen does.
Delivery Platform Optimization
Uber Eats, DoorDash, Toast & Beyond
Your delivery presence must reflect your brand's quality. When customers order through third-party platforms, you lose control of the physical experience — but you can still control how your brand appears on screen.
Most restaurants treat delivery platforms as an afterthought, uploading low-quality photos and generic descriptions. That's a missed opportunity. These platforms represent a massive revenue channel, and optimization can dramatically increase orders and average ticket size.
What We Optimize
  • Professional Photos — High-quality images that make mouths water and fingers tap
  • Strategic Naming — Clear, searchable dish names that customers understand instantly
  • Menu Section Organization — Logical flow that makes ordering intuitive
  • Featured Items — Spotlighting your best sellers and high-margin dishes
  • Add-ons & Upsells — Smart suggestions that increase order value naturally
  • Compelling Descriptions — Copy that sells without overselling
67%
Order by Photo
Customers choose dishes based primarily on visual appeal
35%
Higher Tickets
Optimized menus increase average order value
2.3x
Conversion Boost
Professional optimization drives more completed orders

Better Structure = Better Orders
When your delivery platforms are clean, strategic and visually appealing, customers order more confidently and more frequently. It's that simple.
We ensure your brand translates beautifully across every delivery platform, maintaining consistency while adapting to each platform's unique requirements. The result? More orders, higher ticket averages, and customers who remember your brand long after the meal is finished.
Restaurant Merchandise Branding
We design merch that people actually want to wear and share. Not generic branded items that collect dust in a drawer, but thoughtfully designed merchandise that turns your customers into walking storytellers of your brand.
T-Shirts
Comfortable, stylish designs that customers wear proudly around town, creating organic brand visibility.
Hats
Quality headwear with subtle or bold branding that becomes part of customers' daily rotation.
Stickers
Fun, shareable designs that end up on laptops, water bottles and car bumpers across New Mexico.
Tote Bags
Reusable bags that showcase your brand at farmers markets, grocery stores and around the community.
Mugs
Daily-use drinkware that keeps your brand in customers' hands every morning and throughout the day.
Event Branding
Custom designs for special occasions, pop-ups and seasonal celebrations that create memorable moments.
The Power of Physical Brand Presence
Merchandise does something social media can't — it lives in the physical world. When someone wears your t-shirt to the grocery store, that's advertising. When they use your tote bag at the farmers market, that's brand building. When they stick your logo on their laptop, that's loyalty.
Merch turns customers into walking storytellers of your brand. It creates conversations, builds community, and generates revenue beyond food sales.
We design merchandise that reflects your brand's personality while meeting quality standards that ensure people actually use it. From initial concept to final production, we handle every detail so you get merch that sells itself and represents your business with pride.
Seasonal Campaign Strategy
From holidays to high-traffic events, we build complete campaigns that create excitement and fill your restaurant. Seasonal marketing isn't about throwing up a few festive posts — it's about strategic storytelling that drives measurable results.
1
Campaign Planning
Strategic calendar mapping key holidays, local events and seasonal opportunities for maximum impact.
2
Creative Development
Compelling concepts, messaging and visual identity that captures attention and builds anticipation.
3
Multi-Channel Execution
Coordinated rollout across social media, website, email, in-store and delivery platforms.
4
Results & Optimization
Tracking performance metrics and refining strategy for even stronger results next season.
Each Campaign Includes
Creative Direction
  • Visual themes and concepts
  • Photography guidelines
  • Design system development
Strategic Messaging
  • Compelling copy and storytelling
  • Call-to-action optimization
  • Brand voice consistency
Content Production
  • Social media assets
  • Email campaigns
  • In-store materials
Holiday Campaigns
Valentine's Day, Mother's Day, Thanksgiving, Christmas and New Year's — we create campaigns that capitalize on increased dining demand.
Local Event Integration
Santa Fe Markets, Balloon Fiesta, art walks and community celebrations — we connect your brand to what's happening locally.
Seasonal Menu Launches
Spring specials, summer menus, fall flavors and winter warmth — we build anticipation and drive trial of new offerings.
Consistency during key seasons leads to measurable revenue growth. When you show up professionally during high-traffic periods, you capture market share from competitors who don't plan ahead.
We handle the entire campaign lifecycle from concept to execution to analysis, ensuring every seasonal opportunity translates into reservations, orders and revenue. No more scrambling at the last minute — just strategic, polished campaigns that work.
1:1 Strategic Consulting for Business Owners
For owners who want clarity, direction and action. Sometimes you don't need more services — you need a strategic partner who understands your business and can cut through the noise.
Our consulting sessions are designed for restaurant and local business owners who feel stuck, overwhelmed, or unsure about their next move. We bring outside perspective, industry expertise, and actionable strategies to help you make confident decisions.
How We Help You Grow
Strengthen Brand Identity
Clarify who you are, what makes you different, and how to communicate that effectively to your ideal customers.
Simplify Marketing Strategy
Cut through complexity and focus on the channels, tactics and messages that will actually move the needle for your business.
Prioritize High-Impact Actions
Identify the 20% of activities that will generate 80% of your results, so you invest time and money wisely.
Build Custom Roadmap
Walk away with a clear 30–60 day action plan with specific steps, deadlines and expected outcomes.

What Makes Our Consulting Different
We don't sell cookie-cutter advice. We visit your location, taste your food, understand your market, and design strategies that fit your specific situation. You're not getting generic best practices — you're getting customized solutions.
You're not alone; we walk the growth journey with you. We become your sounding board, accountability partner, and strategic advisor — invested in your success beyond a single project.
Whether you're preparing to launch, struggling with growth, or ready to scale, our consulting provides the clarity and direction you need to move forward with confidence. Book a session and let's map your path to sustainable success.
Why Make It Real – Media Works
Because we don't operate from templates. We operate from presence, identity and connection.
Because we don't guess what your business needs. We visit, observe, taste, understand and design. We show up in person because local business deserves local partnership.
Because we know New Mexico — its culture, food, people and local market dynamics. We understand what resonates in Santa Fe isn't the same as Albuquerque, and what works in Taos has its own unique flavor.
Because we operate as allies, not vendors. Your success is our success. We're not here to sell you services you don't need — we're here to build something real together.
Because we build real, measurable transformation through strategy, storytelling, local insight, emotional connection, visual consistency and data-driven decisions. Every recommendation we make is backed by experience and focused on results.
Strategy
Intentional planning that aligns every action with your business goals
Storytelling
Narrative that captures hearts and creates emotional connections
Local Insight
Deep understanding of New Mexico's unique markets and communities
Emotional Connection
Brands that resonate authentically with your ideal customers
Visual Consistency
Professional design that builds recognition and trust
Data-Driven Decisions
Metrics and insights that guide smart, profitable choices
Your business deserves more than content. It deserves a brand that customers recognize, trust and return to — online and in person.
We believe every restaurant and local business has a story worth telling and a presence worth building. The question isn't whether you need better marketing — it's whether you're ready to invest in a complete system that actually works. If you're ready to stop guessing, stop struggling with inconsistent results, and start building real, sustainable growth, we're ready to partner with you.
Let's build something real together.